The challenges of preparing a release in the new iTunes "LP" were extensive. For one reason we had no real comparisons to go by, nothing to guide us. We were solely limited by the scope of our own imaginations and what we could conceive. To do the computer script I choose Mike Brown, and his team at Cyber-NY. (www.cyber-NY.com)
Mike Briwn was a specialist at creating unique content for independent producers. iTunes is inherently close-mouthed about there scripting and features, in fact some of the things we wanted to do, the iTunes technical staff wasn't sure if the coding allowed. But by working hand in hand, and involving them in the process we found ways around these challenges.
My main goal, was to present an item from every facit of the digital medum we could: music, video, photographic, and literary. We did that and then some. By combining these elements, and creating some compelling content I believe we have created a truly unique package for Ellis Marsalis: An Open Letter To Thelonious. You'll be able to see it on January 4, 2011. Only on iTunes.
